The importance of traffic cannot be overemphasized in internet marketing.
The simple truth is that, if you don’t have traffic, you can’t make any sustainable sales or money online.
Traffic is the bloodstream of any online business. The more of traffic you can get, the better is your opportunity of scaling up your business. If your sale is not adding up, what you need to check up first is your traffic.
How many people visit your site per day? How many leads are you getting per day? How many people are seeing your sales page per day?
Simply put, the higher the traffic you get, the more the sales you make.
What I will be explaining to you here is how you can consistently generate traffic to your websites and offer through your mailing list.
It means that you need to have a mailing list before you can use it to generate traffic.
To me, List Building is the core or foundation of traffic generation.
Your list is like the powerhouse of your online business. Therefore, this is not only important for you to succeed online but COMPULSORY.
If you don’t have a list and you are not growing it daily, NEVER complain that you are NOT making money online because it will definitely be difficult for you to make money online.
LIST is the database of those that are interested in your products, services or online activities. We can call them your prospects or customers’ database. You collate them through what is known as Capture Page, Squeeze Page, Opt-in Page or Landing Page. The words mean the same thing.
It means, you must have a website that has a capture page where people that are interested in your online activities can enter their names, email addresses and phone numbers.
With these details, you can always reach the people through their email addresses or phones, whether through SMS, WhatsApp (or any other online app) and direct calls.
This eventually becomes your own Broadcasting Station to keep reaching out to your own audience that is always expectant to get information from you.
Therefore, you must constantly build your list in order to have more people that you can reach out to with your offer.
The next thing you must also work towards is ensuring you have a responsive list.
A list is responsive when the responses of those on your list are very prompt. That is, any time you send them an offer, the rate at which they buy from you is high. The opposite of responsive list is cold list.
When your list is cold, it means, they hardly respond to your offer any time you send them message.
To move your list from being cold to responsive, you must communicate with your list every time. As much as possible, make the communication every day.
The easiest and affordable means of communicating with your list is through email. This is where the email follow up and marketing comes in.
So, how do you generate traffic from your list?
- Generate traffic to your blog
You can send email to your built and grown list and tell them to check your blog for an article you just posted. If you have like 5,000 subscribers and just 50% of the subscribers visit your blog, that is about 2,500 people, definitely, that will give a great boost to your website.
- Generate traffic to your offer page
You can as well send your subscribers directly to your offer or sales page where they will buy something from you.
- Generate traffic to your capture page
You can also get people you have opted in to different capture pages for another special offers especially for different types of backend products you are promoting.
With a growing list, you will never run out of people to respond to your offers, different programmes or activities you are running online.
Are you interested in building a responsive list? Do you need a mentorship programme that can assist you to implement the idea of building a responsive list? MeritChoice Millionaires Mentorship Academy (MEMMA) is the right programme for you. Click here to join and learn how to start making N300k+ per month.